Archives for December 2016

Santa Monica Vibes

12/07/2016 By Sarah Leave a Comment

It may technically be winter, but I’m throwing it back to another unreleased shoot at the beach! This summer I shot there so much, I pretty much had my fill of beach posts. Of course, now that it’s winter, I’m missing my summer tan and those long sunlit hours on the sand. While I’m going through all my work from this past year, I’m sharing all my never-before-seen content up until NYE! I personally like some of my photoshoots more after going back to them later in time. It means more to me when acquainted with good memories!

PS- don’t mind my stretch marks, cause I’m not! I’m starting to embrace them myself. I think they are the new beauty marks, and are kinda damn sexy!

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Twilight Concert 2016

12/06/2016 By Sarah 1 Comment

I bring you a never-before-seen post today, throwing it back to this summer’s Santa Monica Twilight Concert! I’ve been digging into my hard drive and pulling out fond memories and shoots from this past year, as we are coming up on the end of 2016. Here’s one from a night to remember, reuniting with the event that gave us such a magical connection with our first California experience so many years ago. And what could have made it better than getting to see BORNS live, so soon again after Coachella! Speaking of which, I have so much video footage to go through from both these festivities, which will be making an appearance in our traditional New Year’s recap video! I’m so excited to get to revisit all our travels and adventures in 2016- it feels like I was just making the recap of 2015, and can’t believe it’s been a whole other year! I think one of my resolutions this NYE will be learning how to live more in the moment, and experience everything more fully!

On the night of the 2016 Twilight Concert, the beach was full of people and music filled the air. We shot a little project for Kapten & Son down by the life guard stands, getting thoroughly tossed by the salty wind, and watching the world turn to amber. After shooting a couple looks, we pried our way through the crowds and made our way onto the Pier for BORNS. It was completely jam-packed full of young fans. We chowed down on hot dogs and fries, and watched from a distance before luckily getting in close to the stage for some of the last songs. The last time we stood in this same spot was one of those life-changing nights, listening to Surfer Blood and rolling on the good vibes. I say life-changing, because it was the first road trip we took across the country, venturing out on our own, and it was what inspired the whole concept of Ready Gypset Go. I’m ever thankful for the experiences that shaped my dreams and led us to where we are now!

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Lull Me to Sleep

12/05/2016 By Sarah Leave a Comment

With our tiny lifestyle in our Airstream, we place a lot of importance on what we put in it. I want to invest in the best furniture that will hold up through use and travel. And what could be more important than the bed which we we spend a large chunk of our life on?

I’ve partnered up with Lull to share with you news about this ridiculously comfortable mattress that promises the perfect sleep. It ships free to your door in a magically small box, and is super easy to set up! Try it for 100 nights and love it, or get your money back. So far, I’m in love! It’s going to be a problem, actually… I’ve slept in the last 3 days…

#GetYourLullOn
www.lull.com/insta

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La Maison Française

12/04/2016 By Sarah 2 Comments

My blog posts have been a bit scattered lately, with all the sponsored work on my shoulders. While working for other people, I have to remember to take time and keep my own passions alive to stay sane. So this comes fresh from a topic that’s been on my mind for quite a while, and a draft that was waiting to see the light.

Since spring this year, I knew I wanted to start shifting my style and take the blog in a new direction. You might know how long it takes to give your entire wardrobe a complete overhaul and change everything, from clothing to accessories. That, plus bringing to life a whole new look for my photography and blog, took a lot of brainstorming and time. When I started this shift, I knew I was done with the bohemian style that had saturated the fashion world. After years of that look being part of my gimmick, and being one of the first specifically boho bloggers, I was ready for a change.

I really found a new love and a spark of interest in the French Riviera, and just the Riviera lifestyle in general. One thing about me, is my taste changes continuously. I’ve learned to hone it in over the years and stay consistent with my work and brand, but my passion is in the details and story telling, and I am always venturing into unknown territories and trying new things.

While shedding my old self image, I was searching for what new things was going to grab my heart. I was so busy with work and doing projects for other people, I wanted to stop everything and find myself again. It started with one old French movie- “And God Created Woman,” and I was suddenly inspired anew. From watching tons of old classic French movies, to deciding to learn French for myself, and learning/playing French music, it quickly became my new vision. I was drawn to the playfully sexy scene of the late 60’s/early 70’s in France, related to the Beatnik culture I love so much.

About 6 months ago I told Josh, who probably thought I sounded crazy, “I want to dress like a crossbreed of Marie Antoinette and Brigitte Bardot!” From velvet chokers, to corsets, to GoGo boots, tiny silk dresses, and berets… I had some sort of beautiful twisted fantasy of a new style I was dying to bring to life. No more heavy bohemian patterns and layers, just simple and chic and with a flair for the past. I transitioned my style slow and sweet, so as not to shock my entire audience with a change they weren’t expecting. I don’t know if I was on some sort of connected consciousness, but I found the fashion world around me renewing a French flair at the same time. Just like the birth of bohemian style when I adopted it years ago.

Maybe the world is ready for another dive into the past, for some culture from a place fashion trends started. It’s great to know the fashion world and I are on the same page, even though sometimes I would rather just be left to do my own thing. When there’s a whole world of bloggers and models and fashion-loving people, it’s hard to find your unique stamp on your style, but the most important part is to just be true to yourself. Fashion is a huge outward expression of myself and my creativity. I find it more of an art and a passion than what some people might assume as shallow vanity. I think it’s so important to wear your heart on your sleeve, and present yourself in a way that gives everyone around you a good first impression of who you are. But to be completely honest, I don’t even wear much of anything special on days off! You might spot me in leggings, a big tee shirt, and ridiculously fuzzy socks 85% of the time!

So with almost another year coming to an end, I am pushing to finish some big things for Ready Gypset Go, and for Josh and I! The projects we have in store are really exciting, and I can’t wait to share them when the time is right. Though for now, it’s all still a big secret!

One thing I was excited to finally announce, is our campaign trip to Paris Fashion Week, as well as our extended stay in France! I’m so ready to take our adventures international in the new year, and really embrace the new vision for the blog that you will be seeing more of very soon! It’s almost time for a new chapter to begin!

For now, you can wander through La Maison Française with me, a secret hidden gem, tucked away on Melrose in LA!

And get into the French mood with my personally curated playlist below!

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Sarah Loven is the founder of Jetset Lust (formerly known as Ready Gypset Go), a blog that catalogs her unique lifestyle and fashion. Together, with her husband/co- founder Joshua, they perpetually travel for work and pleasure- uniting to bring their entrepreneurial ventures to life.

While creating authentic and professional content, they express their radical lifestyle through fashion, photography, cinematography, writing, and music. They chase new experiences and work with brands and companies around the globe on all manners of projects.

In choosing to forgo the standards of society and a “normal life”, theyʼve created a lifestyle that is their calling. Jetset Lust takes their wanderlust to the next level, and represents their constant striving to find freedom in living life outside the box.

Thank you for being a follower of Ready Gypset Go, we hope you are as excited as we are about this new chapter called Jetset Lust!