March 2018

the archive

You’re So Gucci

This has been my uniform this winter. Leave it to chance to happen upon the prettiest and comfiest sweater I’ve ever owned, one day while walking around LA. (It’s only $20 from H&M!) As one who never owned many pairs of pants, I’ve been collecting every kind of black leather

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Sarah Loven for Vayü Jewels

 One of our latest projects was to create a campaign for Vayü Jewels. We shot on location one bright and hazy evening on the beach and among the cottages of Crystal Cove. The mist from the ocean filled the air and golden hour shone through it, creating an ethereal

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Black on White

I love a good layered outfit. This is one I’ve been waiting to shoot and I love the balance of simplicity and detail within this look. Sometimes you keep it simple, but by adding textured fabric, or accessories with a little gold detail, the look is easily elevated. I keep

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SS 2018 Trend Forecast

I may not have tabs on every trend from every style out there, but being so intertwined with the fashion industry gives me some advantages that I really love! One being seeing the arrival of new trends and styles, and seeing which take hold and become popular. One must remember,

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