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Archives for October 2018

La Nouvelle Vague est lá!

10/21/2018 By Sarah 1 Comment

Sarah Loven - Pont Neuf - La Nouvelle Vague est La!

In the last couple years I’ve really redefined my style. Some of you may remember when I left behind the “boho” and went “French”… (People were asking me why I would do such a thing!) While maybe deviating a few times in experimentation, I’ve found a kinship to one style that I think defines my personality and artistic temperament. It may be somewhat underrated, but I feel the French New Wave style is beginning to get recognition in the fashion industry once again. And personally, I’m so happy about this because its at this very time that it feels right for me to lock down into one style for the unforeseeable future.

I’ve always been an advocate for freedom of expression and style to shift as often as the artist desires. And I can’t promise I won’t change my style sooner or later. But I’m most excited about dedicating myself to this look that feels the most like, well, me. But it’s more than just a style. Nouvelle Vague (aka New Wave) represents a time and culture that puts value on the passion and carefully stylized mood of the content. For the directors of New Wave cinema, it was all about being independent directors, shooting gorilla style and bringing something new to the table. They were film critics who felt something was lacking from film at the time, and wanted to take the matter into their own hands and put their own spin on things. It wasn’t about celebrities or having big producers. It was about the art of it all. And that’s something I’m very aligned with as an independent artist and content creator.

I’ve been dissecting my best work to improve myself as an artist. This photoshoot has remained one of the best reflections of my personal style and mood, and you guys loved this shoot as much as I did! Which further proves to me it is the most “true to me” content I’ve created- and I want to spend time making more authentic work like this! (It would be so much easier if I always lived in Paris, though…!)

With style and mood being number 1 priority with my work going forward, I am excited to use each shoot to basically create an ongoing story. One strung together between each Instagram/blog post. I want to build a tangible world within my posts that draws me in deeper, inspired for every next shoot. And I hope this story continues to inspire you, while remaining authentic! I desire to inspire not only with my fashion and style choices, but with my lifestyle choices, too.

It may all sound like a complicated concept, but I can truly envision it and I’m so excited to bring it to life and show you a deeper side of myself (and Josh)! And I think the industry could really use a dose of deeper meaning at this stage.

So I hope you enjoy the journey as much as I know I will!

Click Read More to see all the photos and get the outfit details!

[Read more…]

Poppy in Paris – Part II

10/12/2018 By Sarah Leave a Comment

Being a loyal wearer of Riddle Oil already, I was so excited to be able to Creative Direct, style, model and shoot the latest campaign for their Poppy line! The fragrance is already one of my favorite scents that I wear daily. It is probably the scent that aligns with my personality the most! So when doing the Storyline for the campaign, I put a little of myself into the persona of Poppy… I see this girl as a Parisian romantic, fun and flirty, energetic and lively, and confident in herself. She loves books and roaming the gardens, walking the streets of Paris, admiring the art, and dancing by candlelight.

Does this sound like your kind of girl? Then you’ll probably love Poppy just as much as I do!

Read More to see photos from Part II – “L’Apartement”

[Read more…]

Poppy in Paris – Part I

10/12/2018 By Sarah Leave a Comment

Being a loyal wearer of Riddle Oil already, I was so excited to be able to Creative Direct, style, model and shoot the latest campaign for their Poppy line! The fragrance is already one of my favorite scents that I wear daily. It is probably the scent that aligns with my personality the most! So when doing the Storyline for the campaign, I put a little of myself into the persona of Poppy… I see this girl as a Parisian romantic, fun and flirty, energetic and lively, and confident in herself. She loves books and roaming the gardens, walking the streets of Paris, admiring the art, and dancing by candlelight.

Does this sound like your kind of girl? Then you’ll probably love Poppy just as much as I do!

Read More to see photos from Part I – “Le Jardins”

[Read more…]

Tonal Style for Fall

10/04/2018 By Sarah 2 Comments

This fall I’m so inspired to take tonal dressing to a whole new level. From warm camel to creamy beige tones in my clothes, and now even in my hair! I just warmed up my platinum blonde locks for this cozy season with the Kevin Murphy Sugared.Angel Creamy Beige Colour. I apply it in the shower for a few minutes to tone it to the color I desire, and touch up every once in a while! So easy to use, and the simplest way to take control of your hair style and give yourself a fresh new feel.

As a woman, I sometimes crave a change of hair style as often as my mood changes!!! And I know I’m not alone! What’s even better is it comes in four shades for any season, mood, or preference! So if you’re looking for a new hair tone to spice up your look a little, the Sugared.Angels are a great way to experiment!

Get your color on and find out where you can buy yours!

Click “Read More” to see my beige locks in action…

[Read more…]

Sarah Loven is the founder of Jetset Lust (formerly known as Ready Gypset Go), a blog that catalogs her unique lifestyle and fashion. Together, with her husband/co- founder Joshua, they perpetually travel for work and pleasure- uniting to bring their entrepreneurial ventures to life.

While creating authentic and professional content, they express their radical lifestyle through fashion, photography, cinematography, writing, and music. They chase new experiences and work with brands and companies around the globe on all manners of projects.

In choosing to forgo the standards of society and a “normal life”, theyʼve created a lifestyle that is their calling. Jetset Lust takes their wanderlust to the next level, and represents their constant striving to find freedom in living life outside the box.

Thank you for being a follower of Ready Gypset Go, we hope you are as excited as we are about this new chapter called Jetset Lust!


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"Once I get a good idea into my head, I have to go for it. And I’ll be damned if someone tells me I can’t. The moment you listen to everyone else, you lose your purpose."
- Sarah Loven

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